LCD splicing screen market downturn, Skyworth commercial breakthrough
1, LCD splicing screen market downturn, Skyworth commercial breakthrough
In recent years, with the growing momentum of Mini/Micro LED, LCD splicing sound obviously down. Some in the industry have even suggested that LCDS will be completely replaced by leds. Under the environment of depressed market sentiment, the reporter observed that recently the LCD splicing screen market appeared a rising state of fluctuation -- Skyworth commercial rose to the forefront, with the creation of LCD splicing screen series product matrix, quickly seized the channel share and user mind, a new ecology or has quietly brewing.
In the face of the development dilemma of LCD splicing screen, Skyworth Commercial Manager Xie pointed out that it is true that THE LCD splicing screen market is squeezed by LED, but from the objective data, the total shipments of LCD splicing market in Mainland China in 2021 are as high as 1.2m, and the growth rate is expected to reach 5%, still showing a positive growth trend. At the same time, the national epidemic era overweight new infrastructure investment, hedge outbreak, accelerate the economic recovery, energy power, large data center, rail transportation and other fields demand for commercial display, plus retail rebound after the outbreak, factors such as marketing mode transformation, for the LCD splicing opened more imagination space of market development.
In addition, for C-end users, LCD splicing is more popular than small-spacing LED and has more advantages in price. Its infinite splicing attribute determines that it can flexibly adapt to the personalized needs of different users. The LCD splicing incremental market remains sustainable and LED will not and cannot replace LCD. New demand is still generating, manufacturers should seize the opportunity, around the segmentation of the field.
Despite describing the positive side of the market, Xie also pointed out the negative side of the market. He believes that LCD splicing head brand concentration is too high, accounting for the largest proportion of the scattered market is not enough attention, low-cost "white brand" products flood into the sinking market, forming no quality assurance, no after-sales service, no formal production line of the "three care" zone, harm the interests of customers. Skyworth commercial aimed at the chaos of these industries, with regular, high-quality, cost-effective LCD splicing screens, connecting the gap between the head brand market and the scattered market, not only quickly improve the market penetration, but also to a certain extent, purify the market environment.
2. Embracing the era of HD, Samsung Neo QLED 8K TV strives for the high-end market
Large size TV products retail sales accounted for a growing trend. In 2021, new ultra-large screens of 75 inches and above will account for 28.3% of the total number of new products in China's TV market, with a year-on-year growth of 11.3%. Samsung and other brands have increased the supply of large-size models, accelerating the adjustment and upgrading of the size structure of China's TV market to super-large screens in 2022. At the same time, the high-end trend of THE TV market is also very obvious, in 2021, the retail sales of the market over 10,000 yuan accounted for 18.2%.
Based on the policy guidance of the UHD Video Industry Development Action Plan (2019-2022), the construction and improvement of the 8K industry chain and consumers' real demand for high-quality display, brand manufacturers are also taking UHD technology as a necessary option for new products, thus promoting the transition from 4K resolution to 8K.
Throughout the first quarter of this year, TV manufacturers released their flagship new products to lock the size of 80+ giant screen. These great products are not only huge in size, but also use high-end display technology such as MiniLED, 8K, quantum dots, etc. Among them, MiniLED is considered as one of the high-end technologies with the most development potential. AVC Revo expects to ship 4 million Mini LED backlit TVS worldwide in 2022.
The reason why Mini LED is favored by many manufacturers is mainly due to the characteristics of high contrast, high brightness, high dynamic range and long service life of Mini LED. Samsung Neo QLED 8K series is based on Mini LED technology. At the same time, Samsung also introduced the quantum dot matrix technology, which can carry out ultra-fine and precise control on the dense arrangement of Mini LED, so that it has better picture quality. GGII research data shows that in 2021, the global shipments of Mini LED TV will reach about 1.3 million units, among which Samsung's shipments will reach 1 million units, accounting for nearly 77% of the market.
